If I only had a Brain Toniq
That would have been a catchy headline. I should have thought of it sooner. I worked with the owner of Brain Toniq for several years. The branding and product design was established already, but several new products were added to the line of functional beverages. I helped develop and update many things.
- Beverage can design and updates
- 4-pack package concept and design
- shipping cartons
- advertisements
- website updates
Award winning packaging
One highlight was the development of the 4-pack. We wanted to do something original, and I was tasked with brainstorming something that would be unique on the shelf. At the store, there were all sorts of 4-pack beverages in a 2×2 formation, but there were no in-line packs like this. The guy who engineered the paperboard to make it actually work deserves praise, in my opinion, but the owner credited me with the genesis of this successful package. It won the prestigious best-of-show award with the Paperboard Packaging Council. So, that was cool. Other packages that year, with their corners quivering and curling with envy, were from Apple Computer, Lord & Taylor, and Lexus.
Refreshing product, with branding to match
The owner was infatuated with Apple and loved open white space. So refreshing!
